The September 2016 Burberry show at London Fashion Week was a pivotal moment in the brand's history, marking a significant shift in its creative direction under the then-newly appointed Chief Creative Officer, Christopher Bailey. While we cannot display an actual image within this text-based response (as the prompt requests a picture as the title), this article will delve deep into the collection's key features, the overall aesthetic, the impact it had on the fashion world, and its lasting influence on Burberry's subsequent designs. We will also explore how this collection fits within the broader context of Burberry's history and its trajectory towards its current designs. The requested categories will be addressed throughout the discussion.
A "See Now, Buy Now" Revolution:
The 2016 show was particularly noteworthy for its groundbreaking "see now, buy now" approach. This revolutionary strategy, unprecedented at that scale for a major luxury brand, allowed customers to purchase the pieces showcased on the runway immediately after the show concluded. This move challenged the traditional fashion calendar, which typically sees collections unveiled months before they reach stores, and demonstrated Burberry's willingness to embrace innovative retail strategies in response to the changing consumer landscape and the rise of social media's immediacy. This bold decision was a significant risk, but it ultimately contributed to the buzz surrounding the collection and boosted sales. The immediacy of access fostered a sense of excitement and urgency, making the collection feel more relevant and contemporary.
The Collection's Aesthetic:
The September 2016 collection presented a compelling blend of British heritage and modern sensibilities. Bailey's design approach was characterized by a romantic yet practical aesthetic. The collection featured a range of garments, showcasing both menswear and womenswear, which seamlessly blended classic Burberry elements with contemporary silhouettes and innovative fabrications. The iconic Burberry check, a cornerstone of the brand's identity, was reimagined in various iterations, appearing in unexpected ways and on diverse garments, ranging from trench coats and scarves to dresses and skirts. Think bold graphic prints alongside softer, more delicate floral patterns.
The color palette was rich and diverse, ranging from earthy tones and muted neutrals to vibrant jewel tones and bold pops of color. This variety reflected the collection's multifaceted nature, showcasing both understated elegance and dramatic flair. The use of luxurious fabrics, such as cashmere, wool, and silk, contributed to the overall sense of quality and sophistication. The collection skillfully incorporated a variety of textures, from the smooth surface of silk to the rough texture of tweed, creating a multi-sensory experience for the viewer and, subsequently, the wearer.
Key Pieces and Trends:
Several key pieces from the collection stand out as particularly memorable and influential. The reimagining of the classic trench coat, a Burberry staple, featured updated silhouettes and innovative details, maintaining its timelessness while injecting a modern twist. The collection also featured a strong selection of outerwear, including beautifully crafted coats and jackets in various styles and lengths, reflecting the British heritage of practicality and style.
The inclusion of various knitwear pieces, such as sweaters and cardigans, added a touch of cozy comfort to the overall aesthetic. These pieces, often adorned with intricate detailing or featuring the signature Burberry check, provided a balance to the more formal and structured garments. The collection also featured a significant array of dresses, ranging from flowing maxi dresses to more structured midi dresses, showcasing the versatility of the brand’s design capabilities. These dresses often incorporated bold prints or intricate embellishments, adding a touch of drama and sophistication.
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